We use Design Sprint 2.0 to help small to medium-sized companies and non-profit organizations to rapidly test and validate their websites, digital products, and service designs. At FAMGO, we do this in 4 days instead of several months.
View our workDesign Sprint 2.0 is an intensive, workshop-styled problem-solving process that typically spans 4 days to two weeks. During this process, members with different expertise or departments collaborate to generate new ideas, build prototypes, and test them with real users. Design Sprint helps align business and customer needs, speeds up innovation, goes to market faster, and promotes collaboration among team members with diverse personalities and backgrounds.
Working together in a Design Sprint means you can avoid endless internal debates and condense several months of development time into just 4 days. Instead of spending 3-6 months building a complete product or service, we test the prototype with real users in 4 days to validate the idea.
At FAMGO, our Design Sprint 2.0 is a refined version of the original Google Ventures Design Sprint. Instead of 5 days, we further refine process, so we can do it in 4 days. This means we can come up with new ideas and test them at an accelerated pace.
Design Sprint 2.0 at FAMGO is a 4-day hackathon of Design Thinking and Human-Centered Design workshops. By the end of the 4 days, you will have a tested and validated prototype, and a report that will help you build the right solution and go to market faster, while saving significant amount of money and resources.
Having a tested and validated prototype at the end of a Design Sprint, whether for a product or service, is absolutely crucial for a company to build the right solution. A prototype enables every team member, stakeholder, and most importantly, users themselves, to identify potential issues early on and address them before pouring significant money, time, and other resources into building it.
On the 4th day of the Design Sprint, we'll set up user testing to gather feedback from real people interacting with the prototype. We'll have them test the prototype to pinpoint any potential user experience flaws, pain points, and areas for improvement. This iterative process ensures that the proposed solution mitigates the risk of building the wrong solution - one that fails to address the actual needs and preferences of your ideal customers.
In today's fast-paced market, speed to launch is critical for businesses to stay ahead of the competition. However, rushing without proper validation not only wastes valuable resources but also damages your brand's reputation, and a solution that fails to resonate with your ideal customers.
With our Design Sprint process at FAMGO, we can help you go to market faster with the right solution. In just 4 days, we deeply understand the problem, explore solutions, prototype and test with real users. This iterative approach validates assumptions early, make informed decisions, and pivots quickly when needed. By aligning stakeholders and gathering user insights from the start, we mitigate risks and avoid costly reworks down the line.
At FAMGO, our Design Sprint 2.0 process lets you test out ideas quickly and cost-effectively prior to committing a lot of money and resources.
In just 4 days, we work together to understand the problem, explore different solutions, build a prototype, and conduct usability testing with real people. The Design Sprint helps us catch any issues early so we don't have to redo work later, which saves money and money. We also get feedback from users to refine the prototype before building the real product.
The Design Sprint process gets everyone on the same page to make decisions faster. In the end, you can launch a great product tailored to your customers while saving valuable time, money, and resources.
Design Sprints 2.0 offers a solution by emphasizing rapid prototyping and user testing to validate ideas early in the process. This method allows teams to identify and solve potential issues before committing to extensive development. By focusing on iterative design and feedback, Design Sprint 2.0 ensures that the final product meets user needs and market demands. This approach not only reduces the risk of failure but also optimizes resource allocation, enabling faster time-to-market and more efficient use of budget and resources.
Our Design Sprint 2.0 is based on Human-Centered Design and Design Thinking, following 4 days of collaborative and structured design thinking exercises. At FAMGO, we start by mapping out challenges, sketching ideas, and selecting the best solutions. Afterward, we create prototypes and test them with real users. It compresses potentially months of work into a few days.
On the first day of our Design Sprint 2.0 at FAMGO, we focus on thoroughly understanding and defining the problem you're facing. In the morning, we start with an introduction to the Design Sprint process and conduct expert interviews to gain deeper insights. Each participant generates "How Might We" (HMW) questions from these insights, rewording challenges into opportunities. Then the team collaboratively sets a long-term goal and maps the customer journey to identify key pain points and focus areas for improvement.
In the afternoon, each participant presents lightning demos of similar solutions for inspiration. Using these demos, participants rapidly sketch individual concept solutions via 4-part exercises, transforming abstract ideas into tangible forms.
Day 1 lays the foundation for selecting and storyboarding a specific solution on Day 2.
Day 2 morning begins with a stroll around the gallery of concept solutions from each participant from Day 1. Our goal in the morning is to decide as a team "what" to prototype. We use the Heat Map exercise, where participants place votes on inspiring parts of sketches, forming visual clusters for every participant to see. The sprint facilitator from FAMGO then presents each sketch, followed by a straw poll where everyone votes on their preferred solution. The Decider then selects one or two concepts to prototype.
In the afternoon, we use an exercise called User Test Flow, a Note & Vote process. Each participant designs a basic storyboard, and everyone votes on which to prototype. This step speeds up the storyboarding process and avoids "design by committee."
By the end of Day 2, crucial decisions are made, providing a clear direction for building the prototype on Day 3.
The entire Day 3 is dedicated to building the prototype of the chosen storyboard from Day 2. The prototype should look and feel realistic to simulate a finished product for the customers.
From Day 3 onwards, only the prototypers, user test interviewers, and FAMGO team need to be present at the Design Sprint. This is the day where they put their heads down and focus on their assigned tasks. There are usually two check-ins with the facilitator and Decider, a few impromptu huddles to ensure everyone is on track, and we just power through. By concentrating on the customer-facing aspects of the product or service, we can complete the prototype in just one day.
All building stops at 5 PM. By the end of Day 3, we ensure everything is ready for Day 4’s user test: schedule confirmation, prototype review, and an interview script.
On the 4th and final day of the Design Sprint, we conduct user testing to gather feedback on the prototype.
At FAMGO, we schedule five one-on-one interviews with real users, observing their interactions and noting their responses. This testing helps us discover any aspects that users find confusing. Throughout the day, the team reviews the feedback and discusses key insights. By the end of the day, we have a clear understanding of how well the prototype meets the business and user needs and what changes are necessary.
Regardless of the results of your user test, decide with your team how to follow up. You may have acquired enough data to move forward with full-scale development, or you may want to do a follow-up Iteration Sprint to gather more data.
An Iteration Sprint is an optional follow-up to the initial Design Sprint, focused on refining and improving the prototype based on user feedback. It is typically recommended when the team feels that they require more data before committing to full-scale product or service development.
During the Iteration Sprint, the original sprint team revisits the problem, incorporates insights from user tests, and makes necessary adjustments to the design. Unlike the initial sprint, it lasts 3 days instead of 4. The process involves re-evaluating ideas, sketching new solutions, and developing an updated prototype.
On the third and final day, the updated prototype is tested with real users again to gather feedback. Typically, one Iteration Sprint is sufficient to capture all the necessary data before moving forward.
At the end of the Design Sprint, our FAMGO team will deliver a summary & results report for you and the stakeholders in your company.
Our report serves similar purpose as an executive report. It provides a comprehensive overview of the Design Sprint process and its outcomes. It includes a summary of the problem tackled, key insights from expert interviews, and the long-term goal set by the team. The report details the chosen solutions, highlights from the Heat Map and straw poll votes, and the final concepts selected for prototyping. It also covers the user testing results, showcasing user feedback and identified areas for improvement.
The report concludes with recommendations for next steps, whether moving forward with full-scale development or conducting an Iteration Sprint for further refinement. All in all, a Design Sprint effectively condenses months of work into 4 days.
At FAMGO Design, clear communication is our top priority to keep our clients fully informed. If you're not quite ready to reach out but have questions about Design Sprint 2.0, feel free to explore our FAQs for answers.
Our Design Sprint 2.0 services range from $5,000 to $15,000, depending on the scope of your business challenge, resources, location, and whether your problem requires a 4-day sprint or 7 days (4-day Design Sprint + 3 Iteration Sprint days):
4-Day Design Sprint: $5,000 to $10,000
We recommend a 4-day Design Sprint if your product or service already exists and the results from the 4 days are immediately implementable in development or production.
4-Days Design Sprint + 3-Days Iteration Sprint: $10,000 to $20,000
If you're creating a brand new product that doesn't exist yet, we recommend adding 3 days of Iteration Sprint. In this Iteration Sprint, we will polish the solution and further validate if the idea is worth pursuing or ready for development.
We're flexible to accommodate different budgets. Following our Design Sprint consultation call, we will create a customized proposal outlining the timeline, estimated cost, and plan. Our goal is to deliver highly customized solutions that meet your unique needs.
Our Design Sprint proposal is a detailed document that outlines the plan for a time-constrained, 4-day process that uses design thinking to reduce the risk when bringing a new product, service, or feature to market. Here’s what is typically included in our Design Sprint proposal at FAMGO:
We partner with companies dedicated to making a positive impact in the world. Our clients range from innovative startups to established enterprises and nonprofit organizations.
Our expertise spans across various industries, including:
A Design Sprint 2.0 takes four days. On Day 1, we understand the problem, define a clear goal, and brainstorm and sketch potential solutions. On Day 2, we decide on the best idea and create a detailed storyboard. On Day 3, we build a prototype. Finally, on Day 4, we test the prototype with real users to gather feedback. Depending on the stage of your product or service, an additional 3 days for an Iteration Sprint may be needed.
From a Design Sprint 2.0, you can expect several key results:
Overall, Design Sprints helps projects move forward faster, mitigate risks, and produce actionable results that drive your project forward.
Absolutely! We offer comprehensive support to implement the results from Design Sprint 2.0. Our FAMGO team can provide guidance and assistance throughout the implementation process to ensure that the solutions developed during the sprint are effectively integrated into your project or business. Whether you need help with revamping your website, refining user experience, refreshing branding elements, or any other aspect of implementation, we're here to support you every step of the way
Design Sprint 2.0 is an updated version of the original framework developed by Google Ventures. Instead of 5 days, Design Sprint 2.0 refines the process to 4 days. It retains the core elements of problem understanding, ideation, prototyping, and user testing but streamlines the timeline for faster results. That means teams can validate answers and solutions quicker, helping them progress faster with their projects without compromising on quality or effectiveness.
A company might consider a Design Sprint for several reasons:
Overall, Design Sprints offer a structured and effective way for companies to work together, come up with ideas, and make sure they're making things that customers will love, all while saving time and money.
These Design Sprint phases are carried out over a series of structured activities within 4 days. The process is guided by a facilitator who helps keep the team focused and ensures that each phase is completed effectively.
