Orchid Tooth Dental is a leading general and family dentistry practice located in Thornhill, part of Markham and the Greater Toronto Area (GTA). Established in late 2019, the Orchid Tooth Dental initially grew through word-of-mouth referrals. To further improve their online visibility and attract more patients, FAMGO Design collaborated with founder Dr. Judy Tsai and her dental team to create a customized brand strategy, direction, and an engaging, user-friendly dental website design.
The Challenge: In a large city like Toronto, distinguishing Orchid Tooth Dental from hundreds of competing dental practices was crucial. Our FAMGO strategy focused on communicating trust and authority by emphasizing their unique competitive advantage in providing dental services in Mandarin and Cantonese, conversion optimization through intuitive website user experience design (UXD) and copywriting, local SEO, and translating the same in-clinic brand experience to the website.
Results: Below are the outcomes of how FAMGO significantly boosted Orchid Tooth Dental’s online visibility and drove new patient growth:
View the Orchid Tooth Dental live site:
2022
Content strategy
Information Architecture
UX Design
Custom Website design
Webflow Development
Search Engine Optimization
Dentistry
Healthcare
At FAMGO Design, our dental website design process begins with a comprehensive Research & Discovery session tailored to dental clinics. Regardless of project size, this first step allows us to understand your business goals, challenges, and target patient demographics. Identifying these key aspects is crucial, as it shapes your digital marketing strategy and informs any necessary integrations for your new dental clinic website.
This in-depth understanding also enables us to customize the Webflow CMS (content management system), ensuring that you can effortlessly manage and operate your website independently post-launch. By prioritizing your specific needs, we create a conversion-focused dental website that not only attracts more patients but also enhances your online presence and business growth.
Since 2014, our team of professional web designers and brand designers has been specializing in dental website design for clinics across Canada and the US. Partnering with Orchid Tooth Dental, we focused on creating a custom dental website that not only showcases the clinic's commitment to patient care but also enhances online engagement. Our design strategy incorporates local SEO techniques to drive patient acquisition and expand their reach within the community.
Our web design process kicks off with an extensive Research & Discovery phase. During this stage, we conducted user interviews with Dr. Judy Tsai and administered user surveys with her team to pinpoint business goals, identify pain points, and understand the needs of their target patient demographic. This thorough analysis lays the groundwork for a tailored dental website design that effectively addresses the clinic's unique challenges and objectives.
Next, we designed a comprehensive digital strategy that begins with detailed user journey maps. By outlining both primary and secondary user journeys, we ensure that every patient visiting the dental website can easily navigate from the landing page to key conversion points, such as booking an appointment or discovering more about their dental services.
Utilizing the insights from the user journey maps, we develop a clear information architecture that prioritizes intuitive navigation. This approach guarantees that patients can effortlessly locate the information they need, identify crucial conversion points, and enhance their experience through effective SEO (search engine optimization) practices.
In this phase, we focused on website user experience (UX) design, a crucial step in our process. We began by creating low-fidelity wireframes to explore key screens and interactions across desktop, tablet, and mobile versions of the dental website design. Once these wireframes were reviewed, revised, and approved by stakeholders, our web design team moved on to developing a high-fidelity prototype.
This HD prototype served multiple purposes: it allowed us to gather additional feedback from stakeholders and, most importantly, conduct user testing with potential patients. By presenting a realistic mockup of the new website, we enabled everyone involved to experience how the site would look and function across various devices. Addressing any issues at this stage is essential, as it’s far more efficient to fix problems early in the process rather than during the full development phase.
At FAMGO, we use Webflow as our content management system (CMS) due to its intuitive interface and exceptional flexibility. This powerful platform supports a diverse range of page configurations and layouts tailored to each client’s specific needs. Webflow’s user-friendly platform made it easy for us to train the team at Orchid Tooth Dental in a 60-minute demo, giving them the confidence to manage their new dental website independently.
Webflow’s versatility and simplicity position it as one of the most effective tools for managing custom dental websites. Every element of the Orchid Tooth Dental website is optimized for responsive design, ensuring a seamless user experience across all devices while enhancing organic search engine performance. Additionally, Webflow offers robust security features, including SSL encryption, secure hosting on AWS (Amazon Web Services), and automatic backups. These measures protect the site from potential threats, significantly reducing the risk of downtime or security breaches. This allows Orchid Tooth Dental to concentrate on providing top-quality patient care without worrying about website vulnerabilities.
As we near the launch of Orchid Tooth Dental's new website, we conduct thorough performance testing during our pre-launch QA process. This involves fine-tuning every aspect to ensure optimal functionality and resolving any last-minute issues in the website staging environment. Following the official launch, we offer a comprehensive CMS training session for key stakeholders, ensuring they are fully equipped to manage their new site. This training is available both in-person and through a recorded video, providing the team with the flexibility to explore Webflow’s powerful content management and SEO features at their own pace.
Drawing from our extensive experience in designing and managing dental websites, we guide the team on best practices for writing, formatting, and publishing content, along with implementing the latest SEO strategies to enhance visibility and improve search rankings. By the time we complete the handover of website administration, Orchid Tooth Dental is empowered with the tools and knowledge necessary to drive business growth and attract new patients.
For the first 90 days following the launch, we provide complimentary end-to-end aftercare for the dental website. This includes ongoing website maintenance, small revisions, and monitoring and regular audits to ensure the new site remains healthy and starts to meet the goals we established together at the project's outset. Once the aftercare period concludes, we offer comprehensive website maintenance, including SEO and conversion optimization plans, designed to ensure sustainable growth for their dental website in the long term.
For the first 90 days after the launch of the dental website, we provide complimentary end-to-end aftercare. This includes ongoing website maintenance, small revisions, and regular monitoring and audits to ensure the new site remains healthy and begins to meet the goals established at the project's outset.
Once the aftercare period concludes, we offer comprehensive website maintenance services, including SEO and conversion optimization plans, designed to promote sustainable growth for their dental website in the long term. Our commitment to ongoing support ensures that all our clients can continuously attract new patients and achieve their business objectives effectively.
Here are the results of how we helped Orchid Tooth Dental improve SEO and conversions:
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