Dental Website Design Process at FAMGO

At FAMGO Design, our dental website design process begins with an in-depth Research & Discovery session, specifically tailored for dental clinics. Whether your project is small or large, this crucial first step helps us fully understand your business goals, challenges, and target patient demographics. Pinpointing these key factors is essential, as it shapes your digital marketing strategy and ensures that any necessary website integrations are included in your new dental clinic website.

Guided by this deep understanding, we customize the dental website design and Webflow content management system (CMS) to suit your needs, ensuring you can easily manage and update your website independently after launch. By focusing on your unique requirements, we create a conversion-focused dental website design that not only attracts more patients but also strengthens your online presence and drives the growth of your dental practice.

Since 2014, our team of professional web designers and brand specialists has focused on dental website design for clinics throughout Canada and the US. In our work with this paediatric dental clinic in Texas, we designed a custom dental website that highlights the clinic’s dedication to children's dental care while boosting online engagement. Our design approach integrates illustration art to increase young patient acquisition and broaden the clinic's brand reputation.

Phase 1: Research & Discovery

Our dental web design process begins with a comprehensive Research & Discovery phase. In this stage, we conduct stakeholder interviews with the dental practice owner and office administrator to define business goals, uncover pain points, and understand the needs of their target demographic—children. This in-depth analysis forms the foundation for a custom dental website design that directly addresses the clinic's specific challenges and objectives.

Phase 2: Digital Strategy

Next, we designed a comprehensive digital strategy starting with detailed user journey maps. By mapping out main user flows, we ensure that every visitor to the dental website can seamlessly navigate from the landing page to key conversion points, such as booking an appointment or learning more about the clinic’s kids dental services.

Leveraging insights from the user journey maps, we develop a clear information architecture that prioritizes intuitive navigation. This ensures that patients can quickly find the information they need, engage with essential conversion points, and enjoy an enhanced user experience through effective SEO practices.

Phase 3: Website UX Design

In this phase, we concentrated on website user experience (UX) design, the "design" step in our dental web design process. We began by designing low-fidelity wireframes to explore critical screens and interactions across desktop, tablet, and mobile versions of the dental website design. Once these wireframes were reviewed, refined, and approved by stakeholders, our team of professional web designers moved forward with developing a high-fidelity prototype.

This high-fidelity prototype served several purposes: it allowed us to gather further feedback from stakeholders and, most importantly, conduct user testing with potential patients. By presenting a realistic preview of the new dental website design, we provided everyone involved with an accurate representation of how the site would look and function across different devices. Identifying and addressing any issues at this stage is vital, as fixing problems early in the process is far more efficient than making changes during the full development phase.

Phase 4: Webflow Website Development

At FAMGO, we choose Webflow as our content management system (CMS) because of its intuitive interface and flexibility. Webflow platform supports a wide range of page configurations and layouts, allowing it to tailor each website to our clients' specific needs. Webflow’s user-friendly nature enabled us to train team in just a 60-minute demo, giving them the confidence to manage their new dental website independently.

Webflow’s combination of versatility and simplicity makes it one of the most effective tools for managing custom dental websites. Every elemen optimized for responsive design, ensuring a seamless user experience across all devices while boosting organic search engine optimization. Additionally, Webflow offers robust security features, including SSL encryption, secure hosting on AWS (Amazon Web Services), and automatic backups. These security measures protect the dental website from potential threats, significantly reducing the risk of downtime or breaches, allowing our clients to focus on delivering top-quality patient care without worrying about website vulnerabilities.

Phase 5: Website Training

As we approach the launch of new website, we conduct rigorous performance testing during our pre-launch QA process, fine-tuning every element for optimal functionality and resolving any final issues in the Webflow staging environment. After the official launch, we provide comprehensive website training to their team, ensuring they are fully prepared to manage their new site. This training is available both in-person and via a recorded screencast, offering the flexibility to explore Webflow’s powerful content management and SEO features at their own pace.

Drawing on our extensive experience in dental website design, we guide the team through best practices for writing, formatting, and publishing content, as well as implementing SEO strategies to improve visibility and search rankings. During a live Q&A session, team members can ask questions and gain confidence in using their new website.

By the time we complete the handover, tis equipped with the tools and knowledge to manage their website independently, driving business growth and attracting new patients.

Post-Launch & Maintenance

For the first 90 days after the dental website launch, we offer complimentary, end-to-end aftercare. This includes ongoing website maintenance, minor revisions, and regular monitoring and audits to ensure the site remains in optimal condition and begins achieving the goals set at the project's outset.

Once the aftercare period ends, we provide comprehensive website maintenance services, which include long-term SEO and conversion optimization plans, designed to support the long-term growth of the dental website. Our commitment to ongoing support ensures that clients continue to attract new patients and meet their business objectives effectively.