The Canadian Dental Protection Association (CDPA) is a not-for-profit organization run by dentists for dentists, dedicated to providing comprehensive risk management education, essential resources, professional assistance, and ongoing support to its members.
The challenge was to overhaul and redesign their website to reflect their updated branding, user experience design, and conversion optimization. Several critical issues necessitated this redesign:
UX Design
Custom Website Design
Search Engine Optimization
Conversion Optimization
Dental
Healthcare
Every one of our dental website design process starts with a thorough Research & Discovery session specifically tailored for dental practices, including nonprofit organizations like Canadian Dental Protective Association (CDPA). Regardless of the project size, this initial step allows us to gain insight into the organization goals, challenges, and target patient demographics.
Identifying these essential elements is vital because they shape the digital marketing strategy and guide any necessary integrations for a new dental website design. This comprehensive understanding also allows us to customize the content management system, ensuring that our clients can easily manage and operate their website independently after launch. By prioritizing our clients' unique needs, we create a conversion-focused dental website design that not only attracts more patients but also boosts their online presence and drives sustainable growth.
Since 2014, our team of professional web designers has specialized in dental website design for dental professionals throughout Canada and the US. With Canadian Dental Protective Association, we aimed to create a custom dental website design that highlights the nonprofit organization's dedication to support and improve the dental practice in Canada, as well as improving membership signups.
Our web design process begins with a comprehensive Research & Discovery phase. During this stage, we conducted user interviews with the project manager at Canadian Dental Protection Association (CDPA) to identify organization goals, pinpoint pain points, and understand the needs of their target demographic. This thorough analysis establishes a solid foundation for a customized dental website design that effectively addresses CDPA's unique challenges and objectives.
Next, we developed a comprehensive digital strategy for them, starting with detailed user journey maps. By mapping out both primary and secondary user paths, we ensured that every visitor to the website can easily navigate from the homepage to key conversion points, such as accessing risk management resources, learning about membership benefits, to membership signups.
Building on insights from the user journey maps, we created a clear information architecture that emphasizes intuitive navigation. This approach ensures users can effortlessly find essential information and engage with important content, and the dental website could be found on Google through search engine optimization (SEO).
In this phase, we concentrated on the dental website's user experience (UX) design, a critical step in our process. We started by creating low-fidelity wireframes to map out key screens and interactions across desktop, tablet, and mobile versions of the CDPA (responsive) website. After these wireframes were reviewed, revised, and approved by stakeholders, our web designers moved forward with developing a high-fidelity prototype.
This HD prototype served several important functions: it allowed us to collect additional feedback from stakeholders and conduct user testing with potential CDPA members. By presenting a realistic mockup of the website, we enabled all parties to experience how it would look and function across different devices. Addressing any issues at this stage is vital because it’s far more efficient to resolve problems before entering full website development.
At FAMGO, we use a robust content management system (CMS) that combines an intuitive interface with exceptional flexibility. Our CMS platform supports a wide range of page configurations and layouts, tailored to meet the specific needs of each client. Its user-friendly nature allowed us to efficiently train our client’s team through a quick demo session, providing them with the confidence to manage their website independently.
The CMS we use also ensures every element of the website is optimized for responsive design, delivering a seamless user experience across all devices while improving organic search engine performance. Additionally, the platform offers advanced security features, including SSL encryption, secure hosting, and automatic backups. These measures safeguard the site against potential threats, reducing the risk of downtime or breaches. As a result, our clients can focus on their business operations without worrying about website vulnerabilities.
As we near the launch of the new website, we conduct thorough performance testing during our pre-launch QA process. This involves fine-tuning every element to ensure optimal functionality and resolving any last-minute issues in the staging (beta) environment. Following the official launch, we provide comprehensive CMS training for key stakeholders to ensure they are fully equipped to manage their new site. The training is available both in-person and through a recorded video, giving the team flexibility to learn at their own pace.
Drawing from our extensive experience in designing and managing dental websites, we guide the team on best practices for content creation, formatting, and publishing, as well as implementing SEO strategies to enhance visibility and improve search rankings. By the time we complete the handover of website administration, the client is equipped with the tools and knowledge to drive business growth and attract new users.
For the first 90 days after the website launch, we offer complimentary end-to-end aftercare. This includes ongoing maintenance, minor revisions, and continuous monitoring and audits to ensure the dental website functions smoothly and starts achieving the goals outlined at the beginning of the project.
After the initial 90 days, we provide comprehensive website maintenance services, including SEO and conversion optimization plans. These strategies are designed to promote long-term growth, ensuring the website continues to attract new patients and support the business's ongoing success. Our commitment to post-launch support guarantees that our clients receive lasting value from their investment.
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